The last time I had any personal success with selling on eBay was about a decade ago. It was easy to sell on eBay back then. The website still had not become as popular as it is today. That made it a less competitive market and made my products easy for buyers to find. Oftentimes I would be the only person listing a particular item. This has all changed since then on eBay. It became extremely hard or impossible to stand out from the crowd on eBay. In fact, I’m now looking for an alternative to eBay. Some people are quite good at this kind of market. I’m not one of them. I usually sell memorabilia, rare books and the like. I started to wonder if there was a better way to sell these online. Seeing as these items have a bit of a niche market, I started by going to where the fans most likely to purchase would be. I started to find several Yahoo Groups and mailing lists that would be specifically for buying, selling and trading. This has worked especially well for me when I find groups for fans of certain book series or television series. Going straight to those most likely to buy memorabilia from that series provides a target audience for the items right away. As an added bonus, I don’t lose any money to listing the item on eBay or using the added features on eBay to make your product stand out. I’m now not only making money, I’m also saving money.