If you are starting out in Internet marketing and using the submission article method to generate traffic, then it is crucial that you are aware of the several things that make article marketing campaign successful. There are several on page factors that you should do when using articles. First, make sure that you write valuable content. Readers these days are smarter when it comes to determining whether an article is written by someone who knows his subject adeptly or just a person who submits articles for the sake of getting backlinks. While the back links are important, make sure that you pay attention to your content as well. In addition to that, you also need to craft compelling article titles. Titles that are likely to catch the reader’s attention include those that peak interest as well as the ones that talk about the benefits. In some cases, even humor can do a good job. However, make sure you are good at it. Otherwise, you should just stick with providing titles that creates interest or using benefits.